LeadWell
Social media management and book launch strategy for LeadWell.
January 15, 2024
Meet John Kidwell, a seasoned professional with over 15 years of experience in serving mission-driven organizations. His passion lies in coaching and training leaders to adopt a mission-driven, people-centered approach to leadership. John saw an opportunity to redefine servant leadership through his book launch, aiming to assist leaders in balancing purpose, people, and performance. This case study delves into how Confidant Co assisted John in branding his book launch and promoting it through podcasts.
John Kidwell's extensive background in serving nonprofit organizations equipped him with invaluable insights into effective leadership. However, he faced challenges in redefining the perception of servant leadership and amplifying its impact through his book launch. Despite his expertise, John recognized the need for a fresh perspective and sought assistance to effectively brand his book launch and reach a broader audience. Before collaborating with Confidant Co, John encountered the challenge of breaking through the noise in the leadership development space with his book launch. Although his book offered valuable insights, he struggled to effectively convey its message and reach his target audience. The opportunity lay in leveraging Confidant Co's expertise to refine his branding strategy and amplify his message.
John chose Confidant Co due to its reputation for innovative marketing strategies tailored to the leadership development industry. He was impressed by Confidant Co's track record of assisting authors and thought leaders in maximizing their impact. Moreover, Confidant Co's emphasis on aligning with mission-driven organizations resonated with John's values, making it a natural choice for collaboration. Through Confidant Co's guidance, John navigated the intricacies of branding his book launch effectively. Confidant Co provided comprehensive support in crafting a compelling narrative, designing engaging promotional materials, and securing opportunities to amplify John's message. John utilized Confidant Co's expertise to refine his branding strategy, ensuring maximum impact and resonance with his target audience.
Following the collaboration with Confidant Co, John witnessed significant results in his book launch. His book gained traction among leaders seeking to redefine servant leadership, leading to increased visibility and engagement. Through strategic podcast appearances and targeted marketing efforts facilitated by Confidant Co, John successfully amplified his message, fostering meaningful connections within the leadership community. Are you ready to redefine servant leadership and amplify your impact? Discover how Confidant Co can help you navigate the complexities of branding and marketing your book launch. Contact our sales team today to explore the possibilities and embark on a journey towards greater leadership effectiveness.
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Clients.
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Legacy Sports Training
In collaboration with Legacy Sports Training, Confidant Co. partnered to drive impactful growth across social media platforms and streamline athlete assessment processes. Together, we implemented strategic engagement strategies, expanding audience reach and fostering community interaction on various social media channels. Additionally, we worked hand-in-hand to develop and implement a streamlined assessment process, providing before-and-after insights to track athlete progress effectively and optimize performance evaluations.
Buy Coffee. Give Water
We played a pivotal role in launching Buy Coffee. Give Water., the brand of an additional revenue stream and product line for Serve Hope International. Our comprehensive services included initiating all platforms, kick-starting a documentary series tour, and implementing membership and wholesale campaigns. By seamlessly orchestrating these initiatives, we helped Buy Coffee. Give Water. establish its presence, expand its reach, and fulfill its mission of making a positive impact through commerce.
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Citizen's Truck and Catering
We spearheaded the transformation of Citizen's Truck and Catering, pivoting its company focus and repositioning its brand beyond a food/coffee truck. Through a year-long campaign, we strategically showcased its catering services, amplifying its reputation and attracting new revenue streams. Our efforts successfully elevated Citizen's Truck and Catering, establishing it as a premier choice for both truck and catering services, ultimately driving increased revenue and market prominence.
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A Lighted Path
In our partnership with A Lighted Path, we played a pivotal role in supporting their organizational launch and establishment as a non-profit entity. By guiding them through the intricate process of obtaining 501c3 status, we ensured compliance and eligibility for tax-exempt status, laying a strong foundation for their future endeavors. Moreover, we crafted distinct logos for each ALP initiative, reflecting the organization's mission and values while bolstering brand recognition. Furthermore, we developed a comprehensive communication strategy with St. John the Divine (SJD), A Lighted Path's founding church, fostering collaboration and community engagement. This strategy included framing the 501c3 filing process as a significant milestone and setting the stage for a robust partnership between A Lighted Path and SJD.
Bethel Church of Houston
Monthly Media Retainer: Bethel Church of Houston is one of the most incredible church communities in the heart of Houston, which was understaffed and also looking for some help in the communication depart. With multiple ministry departments, new teachings series, and new church events happening on a weekly basis, our Confidant Co team was able to step in and help out with an affordable media service package to assist the church staffing to communicate with excellence everything happening in the life of the church.
Imani Collective
Donor Development Strategy, Giving Tuesday, Church Partnerships. 3. Imani Collective Subject Line: Help us reach our #GivingTuesday Goal!! Why I love it: They have a very specific GivingTuesday fundraising goal of $32k and share the direct impact the funds will have. They share a brief problem and how YOU the reader can be part of the change. I donated to the Imani Collective campaign, not because of this first email, but because they shared a video in a follow-up email (below to the right) of their Joy Room experience. They were up in the middle of the night in Kenya celebrating ALL night long the gifts coming in AND they were giving back themselves as well.
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Prestige Learning Institute
Caring for Afghan Families Fundraising Campaign, 2022 Benefit Hosts and Design.
DCasey Design
Business Launch Package: Our team hit the ground running with Dawn Casey, the very proud owner of DCaseyDesign, a boutique shop in the heart of Houston, which allows the opportunity for customers, creatives, and communities to both buy and build their own jewelry products. Both online and in her own studio. Our team, was at the forefront of branding, launching her brand new website and kick-starting her new fall catalog with a fun photoshoot!
Nazareth Evangelical College
Digital Fundraising Campaign: In partnership with their public Arabic theological library, the only Arabic evangelical theological library and seminary in Israel. The building expansion was 3/4 of the way completed but was awaiting the remaining $250,000 of funding. It was been an honor for our team to share stories of the students of Nazareth Evangelical College and their passion for training and equipping pastors in the region!
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