Confidant Co.
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Resource, Insights and Ideas from our Creative Team.
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Digital MarketingAI and the Future of Social Impact Marketing
Storytelling is here to stay. AI can be a helpful tool, but nothing will replace a confidant that listens and carries your story forward with sensitivity and nuance.
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Over the past year or so, our creative team had the opportunity to talk with multiple organizations about their needs for a rebrand. We thought it might be helpful to share some insightful thoughts with you if you are considering creating a fresh new looking for your organization.
As a small business or nonprofit, you might be affected by this looming financial crisis – you might feel tempted to be conservative with funds, pulling resources from marketing, graphic design, social media or similar communication departments.
Despite the controversy, organic content through TikTok is still arguably the most powerful form of social media around, and its marketing potential speaks for itself. Don’t waste time or sleep on this awesome opportunity to leverage TikTok with marketing to create rapid, organic growth.
