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John is a communications specialist who's passionate about stories and the individuals that create them. His education at the University of Tennessee Knoxville equipped him with strong writing skills, while his professional experiences have honed his ability to develop creative solutions. John has worked domestically in the corporate world and has served as a full-time missionary in various regions across the globe, allowing him to approach communications from a multicultural perspective. In his spare time, he enjoys playing the guitar, studying philosophy and theology, hiking in the Smoky Mountains, and a good beer (preferably an IPA)."

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Imani Collective

Donor Development Strategy, Giving Tuesday, Church Partnerships. 3. Imani Collective Subject Line: Help us reach our #GivingTuesday Goal!! Why I love it: They have a very specific GivingTuesday fundraising goal of $32k and share the direct impact the funds will have. They share a brief problem and how YOU the reader can be part of the change. I donated to the Imani Collective campaign, not because of this first email, but because they shared a video in a follow-up email (below to the right) of their Joy Room experience. They were up in the middle of the night in Kenya celebrating ALL night long the gifts coming in AND they were giving back themselves as well.

Nov 1, 2021

Case Study

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